Raising the Bar on the Attorney Brand

Executive Overview

There is a movement in California and other states to allow Paraprofessionals – Legal Document Assistants and Paralegals – to give legal advice and to appear in court at the table next to the litigant.

This effectively adds an expansive list of less-expensive competitors to attorneys. We’ve seen this kind of disruption in other industries and it hasn’t always worked out well for the legacy businesses.

Consider Smile Direct Club and Uber. The public demanded better service and costs, and an option was created to deliver just that! Smile Direct Club and Uber were game changers in the dental, car rental, and taxi industries.

Dentists, car rental & taxi businesses were slow to see the oncoming storm and their income streams have been decimated.

Now Law!

This doesn’t have to happen to attorneys. But The brand needs to change. The business model must change. And ethics must replace financial avarice.

Key Takeaways

Learning Objectives For Attorneys
1. Revise Business Model for Highest Ethical Standards
2. How to Work in the Best Financial Interest of the Client
3. Develop Trust and Long-Term Relationships Through Brand of Honesty

Learning Objectives For Law Students
1. How to say “No” to unethical requests from employers and clients
2. How to Work in the Best Financial Interest of the Client
3. How to Develop Trust and Long-Term Business Relationships Through Real-Life Solutions to Legal Problems.

Speak to Judith About This Program

“I have used Judith for family law mediations and she has always done an excellent job and has settled every case that we have brought her.

-James Devitt, Esq.

LAW OFFICES of JAMES DEVITT

“I refer clients to Judith because I know she will provide them with individualized, professional and affordable divorce mediation services.

-Victoria Goldfarb, LMFT, Esq., Mediator

“Judith was well-prepared for each mediation, with a strong command of both the facts and the law. More importantly, Judith truly cares about the clients and cases in front of her. “

-Natalie S. Lowe, Esq.

DID YOU KNOW….

When you book Judith for a keynote…you get a complimentary related breakout delivered on the same day!

Speak to Judith About This Program

RELATED BREAKOUTS

Anchor Your Business in Ethical Practices
As more and more states allow Paraprofessionals – Legal Document Assistants and Paralegals – to give legal advice and appear in court at the table next to t litigants, the landscape for legal services is facing unprecedented economic disruption.

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Focus on the Fiduciary
Shifting the conversation from price to your client’s financial interests

Repeat and referral business should be your biggest source of revenue. As more and more states allow Paraprofessionals – Legal Document Assistants and Paralegals – to give legal advice and appear in court at the table next to litigants, the competition for new business is more challenging than it’s ever been.

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Make Honesty Your Brand
Generate repeat and referral business with client evangelists

The perception of attorneys by the general public is not great. Decades of movies, TV shows and books have portrayed members of the Bar as greedy, rich and focused on fleecing their clients at every opportunity.

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